Don’t let complicated setup, mapping errors, and messy data slow down your marketing attribution. Choose a Ruler Analytics alternative that simplifies tracking and reporting.
According to G2 reviews and the competitive analysis below, the primary reasons to explore a Ruler Analytics alternative are the complicated initial setup, mapping issues that slow down early data management, and limited lead tracking capabilities.
Additionally, organizations increasingly need flexible billing, shorter onboarding timelines, and cost-effective solutions that scale with actual leads rather than visits.
This focus on simplicity and actionable attribution makes these alternatives compelling, allowing teams to gain reliable marketing insights faster, track every lead accurately, and optimize campaigns without unnecessary friction.
More in this comparison article:
| Ruler Analytics | LeadSources | Dreamdata | Hyros | WhatConverts | Cometly | HockeyStack | HubSpot Marketing Hub | |
|---|---|---|---|---|---|---|---|---|
| Attribution | ||||||||
| Display source of each lead | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Channel attribution | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes |
| Source attribution | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Campaign data attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Device attribution | No | Yes | Yes | Yes | Yes | No | No | No |
| OS attribution | No | Yes | Yes | Yes | Yes | No | No | No |
| Browser attribution | No | Yes | Yes | Yes | Yes | No | No | No |
| Multi-touch attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| User journey attribution | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Integrations | ||||||||
| Send attribution data into CRM | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Form builder integration | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Pricing | ||||||||
| Starting price | £199/mo | $48/mo | $750/mo | $230/mo | $160/mo | $199/mo | $599/mo | $3,600/mo |
| Usage | 5000 visits/mo | 100 leads/mo | 10,000 users/mo | $20k revenue | 300 leads | $10k ad spend | 10,000 users/mo | 10,000 contacts |
| Equivalent lead usage | ~100 leads/mo | 100 leads/mo | ~ 200 leads/mo | ~ 200 leads/mo | 300 leads/mo | ~ 100 leads/mo | ~ 200 leads/mo | N/A |
| Free trial | No | Yes | Yes | No | Yes | Yes | Yes | Yes |
| Minimum contract duration | 12 months | 1 month | ? | 12 months | 1 month | ? | ? | 1 month |
| Onboarding | ||||||||
| Self-serve onboarding | No | Yes | Yes | No | Yes | No | No | Yes |
| Support | ||||||||
| Live chat | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
| Video call | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Explore the leading Ruler Analytics alternatives and competitors to discover the best marketing attribution solution for your business.
LeadSources is a lead-level, multi-touch attribution platform that captures and displays the source of every lead across their entire customer journey.
Each lead record includes a full attribution dataset — channel, source, UTM parameters (campaign, term, content), device, operating system, browser — plus the exact page path history for every session.
LeadSources removes fragmented reporting and gives marketing and sales teams a single source of truth for campaign performance and lead origin.
LeadSources addresses common Ruler Analytics pain points, including a complicated setup, mapping issues, limited lead tracking, and a 12‑month minimum contract.
Unlike Ruler Analytics, LeadSources tracks source, device, OS, and browser attribution for every lead.
With no minimum contract period, faster onboarding, and lead-based pricing, it provides reliable, actionable attribution so teams can track every lead accurately, gain insights faster, and optimize campaigns without friction.
B2B businesses that rely on multiple lead channels and longer sales cycles and need accurate, lead-level attribution to optimise their ROI.
Starting at $48/month (includes 100 leads / month).
Free trial available.
B2B marketing teams looking to analyze multi-touch attribution across campaigns and revenue, particularly those operating account-based or pipeline-focused strategies.
Starting at $750/month, including up to 10,000 users per month.
Free trial available.
Businesses heavily invested in paid advertising that want to connect ad spend to leads and revenue, particularly in performance-driven marketing environments.
Starting at $230/month, based on $20,000 in tracked revenue.
Minimum 12-month commitment required.
Businesses with relatively simple customer journeys that generate leads through multiple mediums such as phone calls, live chat, and web forms.
Starting at $160/month for 300 leads per month (for the features shown in the comparison table).
Cometly is a multi-touch attribution software built to track customer interactions across the full marketing journey and assign conversion credit across multiple touchpoints. It focuses on connecting ad spend with conversions, helping teams understand which campaigns and channels influence results.
Marketing teams running paid advertising campaigns who want clearer visibility into how ad spend contributes to conversions across multiple touchpoints.
Starting at $199/month for up to $10,000 in tracked ad spend.
Free trial available. Assisted onboarding.
HockeyStack is a revenue and marketing analytics platform that unifies customer touchpoints and campaign data to reveal how your marketing and sales activities contribute to conversions and revenue.
It connects website behavior, CRM data, campaigns, and user journeys to provide multi‑touch attribution and deep customer journey insights.
Mid‑sized to enterprise B2B businesses seeking comprehensive multi‑touch attribution and revenue analytics, especially those focused on connecting campaigns and user behavior with pipeline and closed/won revenue.
Starting at $599/mo for up to 10,000 users/mo.
Free trial available.
HubSpot Marketing Hub provides marketing attribution through first-touch reporting, giving insights into which channels and campaigns generate leads.
As part of the Marketing Hub Enterprise tier, it tracks lead sources, campaign data, and user interactions, while linking all marketing activity directly into the HubSpot CRM.
Enterprise organisations that already use HubSpot and want integrated marketing attribution without purchasing a specialized tool.
Starting at $3,600 / month for up to 10,000 contacts.
Free trial available. Self-serve onboarding.
Every lead that submits your form comes with a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.
Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.
Connect LeadSources to your form with our simple 3-step process. No technical skills required.
1. Enter your website URL
Enter the URL of the website you want to track.
2. Install the tracking code
Copy and paste your LeadSources tracking code into the <head> section of your website.
3. Connect your form with LeadSources
Connect your form in one click with our native integrations.
⭐⭐⭐⭐⭐
LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.
⭐⭐⭐⭐⭐
I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!
⭐⭐⭐⭐⭐
Brings me closer to my Lead sources
Start your free trial today and see the complete picture of your customer journey
LeadSources is a top alternative, addressing Ruler Analytics’ limited lead tracking, and long 12-month contracts.
LeadSources offers full lead-level attribution, no minimum contract period, faster self-serve onboarding, and actionable insights for marketing teams.
LeadSources captures the source of each lead, including channel, source, campaign data, device, OS, and browser, giving you complete visibility into every touchpoint throughout the customer journey.
LeadSources charges $48/month for 100 leads (free trial available), with pricing based on actual leads tracked.
Ruler Analytics starts at £199/month for 5,000 visits (equivalent to 100 leads at a 2% conversion rate), meaning you pay for website traffic rather than the leads you capture. Free trial is not available.
This makes LeadSources a more cost-effective, predictable, and lower-risk option for teams focused on lead-level attribution.
Disclaimer: The information provided on this page is intended for general informational purposes only. While we strive to ensure accuracy, features, pricing, and offerings of the providers analysed may change over time. We recommend verifying details directly with each provider before making any purchasing or business decisions. This comparison is not an endorsement of any particular product and is meant to help you evaluate alternatives based on publicly available information.
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