Stop guessing which campaigns generate quality leads. Learn how to track lead sources in Typeform so you can understand where submissions come from and evaluate campaign performance more accurately.
Without the LeadSources integration, every form submission lands in your Typeform dashboard looking identical, whether it came from a $5,000 paid campaign or an organic search. Without attribution, you can’t tell the difference.
Your Typeform may be collecting leads successfully, but without source tracking, you won't know which campaigns brought them in.
Capture every Typeform submission with detailed source attribution and customer journey insights.
Most form-tracking tools rely on hidden fields, a piece of code injected into the form that quietly records the visitor’s source. Typeform’s one-question-at-a-time format doesn’t take that approach the same way standard forms do.
| Capability | Typeform native / hidden fields | LeadSources |
|---|---|---|
| Automatic channel & source attribution | ||
| Multi-session journey (first click to submit) | ||
| Works on hosted Typeform URLs (no website) | LIMITED | |
| Survives ad blockers & privacy restrictions | ||
| 11 enrichment data points per lead | ||
| Auto-sync attribution to your CRM |
Most tools give you a source. LeadSources gives you the full context behind every lead, so your sales team knows exactly who they’re calling and your marketing team knows exactly what’s working.
Marketing channel
Traffic source
Campaign name
Keyword/search term
Ad content variant
Entry page
Full page path
Device type
Operating system
Browser
Conversion timestamp
Most attribution tools only see the last click. LeadPath records every session from first touch to final Typeform submission, so you see the complete sequence of interactions that influenced each conversion.
Zapier connections: send channel, source, campaign, keyword, ad, and landing page into HubSpot, Pipedrive, Salesforce and more.
Map LeadSources attribution fields to custom fields in your CRM
Every new Typeform lead arrives already tagged with its true source
Tie closed revenue back to the channel and campaign that created it
See the CRM setup guides on our integrations page to connect your stack in a few minutes.
embedding Typeform on client landing pages, needing attribution split out per client
running multi-step Typeform demo-qualification funnels
linking straight to a hosted Typeform URL, no website page in between
Connect LeadSources to your Typeform with our simple 3-step process. No technical skills required.
Create your LeadSources account (we offer a 14-day free trial).
One-click connection through our native Typeform integration.
Watch lead attribution data flow into your dashboard automatically.
Inside LeadSources, click Test.
LeadSources automatically opens your website using sample UTM parameters.
Complete your Typeform as a normal visitor. After submission, open your LeadSources dashboard or CRM.
You should see:
Founder of JSplash Studios
LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.
I did appreciate the prompt support that you provided in helping me get started! The onboarding was seamless and I felt like I could reach out at any time and be fully supported by you and your team.
Co-founder of DressCode Agency
I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!
Co-founder of TaskGPT
Brings me closer to my Lead sources
SEO Consultant
I have been able to get a better understanding of the current tracking performance across client websites, the support from the moment I registered has been second two none with new features being added.
Head of Marketing at IOU Financial
With LeadSources, our qualified lead rate for paid search increased by 49%, and our ROAS increased from 3x to 11x, allowing us to invest more strategically in campaigns that actually drive revenue.
Founder of JSplash Studios
LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.
I did appreciate the prompt support that you provided in helping me get started! The onboarding was seamless and I felt like I could reach out at any time and be fully supported by you and your team.
Co-founder of DressCode Agency
I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!
Co-founder of TaskGPT
Brings me closer to my Lead sources
SEO Consultant
I have been able to get a better understanding of the current tracking performance across client websites, the support from the moment I registered has been second two none with new features being added.
Head of Marketing at IOU Financial
With LeadSources, our qualified lead rate for paid search increased by 49%, and our ROAS increased from 3x to 11x, allowing us to invest more strategically in campaigns that actually drive revenue.
LeadSources tracks the full journey of your Typeform leads, regardless where they come from.
Try LeadSources Premium features for 14 days for free
UTM parameters are recommended for paid campaigns and give you the most precise attribution. However, LeadSources also captures organic sources (e.g. Google, ChatGPT, Instagram), direct traffic, and referral channels even without UTMs, so you’re never left with a complete blank on untagged traffic.
