Track LinkedIn ads in your form

Are your LinkedIn ads running, but you’re unsure which ones bring in actual leads, sales, and revenue?

You might know the total leads from each ad, but without detailed tracking, it’s hard to see which LinkedIn ad converts into customers. This makes it difficult to optimize your budget effectively.

LeadSources solves this by capturing LinkedIn ad data—campaign, audience, ad details—at the lead level.

With this data stored in your online form, you can generate reports like “LinkedIn ads that generated the best leads” to identify which ads to keep or pause.

Let’s explore how it works!

Track LinkedIn ads in your online form

Step 1: Add LeadSources in the head tag of your website

Step 2: Add the UTM parameters to your LinkedIn campaigns

Step 3: Add the hidden fields in your online form

Step 4: Capture the LinkedIn ads data in your online form

How does LeadSources work?

When visitors land on your website, LeadSources automatically gathers lead source data and fills the hidden fields of your form. Once the form is submitted, this information—along with lead details such as name and email—is sent to your online form.

What LeadSources Tracks

LeadSources records key details for each lead, ensuring accurate tracking of their source.

Lead Source Data	Collected Automatically
Channel	✅
Source	✅
Campaign	✅ OR use UTM_campaign
Content	Requires UTM_content
Term	Requires UTM_term
Landing Page	✅
Landing Page Subfolder	✅

If UTM parameters aren’t available—such as with organic Google searches or article links—LeadSources still captures:

✅ Channel
✅ Source
✅ Campaign
✅ Landing Page
✅ Landing Page Subfolder

Unlike most tracking tools, LeadSources monitors lead sources across all marketing channels, both organic and paid.

➡️ Select a channel to see what lead source data LeadSources adds to your form.

How to run LinedIn performance reports?

Once your LinkedIn ads data is collected in your online form, you can generate performance reports such as:

• Leads per campaign
• Leads per ad set
• Leads per audience
• Leads per ad
• And more

These insights help optimize your LinkedIn ad budget. Let’s explore the different reports you can create.

1. Lead Performance Reports

You can generate reports to track the total number of leads based on:

• Channel
• Campaign
• Ad Set
• Audience
• Ad
• Landing Page
• Landing Page Subfolder

2. Sales Performance Reports

Tracking which LinkedIn ads and audiences generate the most leads is valuable, but do those leads convert into actual sales?

By connecting your online form data with a CRM, you can determine which leads turned into paying customers. This allows you to generate LinkedIn ad performance reports based on:

• Campaign
• Ad
• Audience

Example

Channels	Search Paid	Social Paid
Leads	50	75
Sales	5	6
Average order value	$150	$100
Revenue	$750	$600

After reviewing your “Leads by Channel” report, you might find that LinkedIn’s paid social ads generated more leads than paid search ads.

However, after analyzing sales and revenue data from your CRM, you might discover that paid search resulted in higher revenue with fewer leads than social ads. This could indicate the need to shift more budget toward search ads.

Additionally, you can create detailed reports analyzing sales and revenue performance by:

• Source
• Campaign
• Ad (Content)
• Audience (Term)
• Landing Page
• Landing Page Subfolder

These insights help refine your marketing strategy and allocate budget effectively.

LeadSources integrates with the following form builders:

• 123FormBuilder
• Cognito Forms
• Contact Form 7
• Fillout
• Formcrafts
• FormAssembly
• Formidable Forms
• Forminator
• Forms.app
• FormSite
• Formstack
• GoHighLevel
• Gravity Forms
• HubSpot Forms
• Jotform
• Keap Forms
• Leadpages
• Ninja Forms
• Paperform
• QuestionScout
• Typeform
• Webflow
• WPForms
• Wufoo
• Zoho Forms